Lin Yun Experienced High-end Products for care in Liby #A Different Laundry Detergent Essence# Experience Hall
On July 6, Lin Yun, a domestic famous popular actress, participated in Liby #A different laundry detergent essence# experience hall activity in Shanghai Xintiandi and experienced Liby high-end products for laundry care with consumers. Mr. Wu Chen, CBO of Liby, and Mr. Liu Chang, director of Fashion Group, attended the activity.
As the first domestic laundry detergent essence experience hall, Liby #A different laundry detergent essence# experience hall officially landed in Shanghai Xintiandi during July 4 and July 7. With“high-end products for laundry care”as the core design concept, the experience hall displayed innovative "black technology”of Liby laundry detergent essence through interactive devices. A large number of consumers and fashion insiders visited the experience hall in Shanghai.
Lin Yun showed up in the activity in a short white skirt, pushing the activity to a climax. Mr. Wu Chen, CBO of Liby, awarded the certificate of“Liby brand experience officer”to Lin Yun on behalf of Liby, saying: “Lin Yun has always dared to try different roles and her“different”personality fits the brand personality of Liby very well. As a leading brand of laundry care product in China , Liby focuses on science and technology and persists in R&D and innovation of laundry care. I hope everyone could deeply understand and experience Liby laundry detergent essence-a revolutionary product, and start to experience high-end products for laundry care.”
Lin Yun and Mr. Liu Chang were accompanied by Mr. Wu Chen, CBO of Liby, to start the journey of #A different laundry detergent essence#. In the oil painting stain removal interaction area, Lin Yun made experiments with brand researcher of Liby. They cleaned clothes contaminated by capsicol, tomato sauce, blueberry or soy sauce in a small washing machine using Liby laundry detergent essence. Lin Yun exclaimed that clothes took on a new look and was curious about the strong stain removal effect of Liby laundry detergent essence. Brand researcher explained: triple stain removal technology of Liby laundry detergent essence can quickly penetrate micron fiber gaps and automatically decompose stubborn stains within 3-5min. Besides, double protective factors can prevent secondary precipitation of stain.
In the black technology exhibition area of experimental style, the microscope instantly drew the attention of Lin Yun and Mr. Liu Chang. Lin Yun used it to observe texture change of clothes cleaned using Liby laundry detergent essence and touched fabrics cleaned using laundry detergent of different brands at the same time. After that, she was curious about why those cleaned using Liby laundry detergent essence was softer. Brand researcher explained: It is because of “quadruple fabric care” effect of Liby laundry detergent essence. Fabric softening agent, repair and renewal agent contained in the laundry detergent essence can prevent hair bulbs and smooth texture of clothes. Thus, there is no need using softener after washing.
Hearing that a lid of Liby laundry detergent essence can clean 16 pieces of clothes and a bottle will be used up to 80 days, Lin Yun showed her fondness by saying: “It is small in size but great in power! We need not to buy heavy bottles from the supermarket in future and it is very easy to carry small bottles while shooting movies outside.” Mr. Liu Chang strong agreed: “It is also suitable for businessmen who often go on a business trip!”
Liby laundry detergent essence can hold fragrance up to 72h using European patented fragrance locking technology. For this reason, a fragrance experience area was particularly built in the experience hall. Smelling the fragrance card, Lin Yun and Mr. Liu Chang highly praised Liby laundry detergent essence for its freshness and fragrance of perfume level. Nikolaj, the inventor of fragrance of Liby laundry detergent essence from Symrise, a world top essence company, shared creative idea and history of the fragrance. Lin Yun and Mr. Liu Chang knew the fragrance extraction process of Liby laundry detergent essence from fragrance extraction device.
Mr. Olivier Viejo, China's senior CBO of Firmenich, another world top fragrance company, introduced Arizona Popscent microcapsule technology, which was designed specifically for Liby, “microcapsule technology enables our technical and fragrance creation team to offer the optimal fragrance strength to dry base materials. Fragrant microcapsule can precipitate and stay on the surface of clothes during the cleaning process. After cleaning and drying, clothes can release fragrance of microcapsule during exercise and friction so that consumers can sense fragrance several hours and even several days later.”
Lin Yun shared a short story about personal laundry care: “Girls pay great attention to skin care and clothes should be taken good care of just as skin. What shocked me today is that Liby laundry detergent essence can remove stains quickly and its fragrance is lasting. It takes good care of clothes just as skin is protected by serum, so it is a big welfare for girls.”
Mr. Liu Chang shared his opinions about laundry care from a fashion perspective: fashion is no longer confined to star's delicate makeup and stylish clothing. Instead, it integrates into life from different angles and makes ordinary life enjoyable. A lipstick or a piece of clothing displays the pursuit of fashionable life and life style.
Finally, Lin Yun took a picture in the photographing area and shared how to pose with fans.
Based on experience of Lin Yun and Mr. Liu Chang, we can see that Liby laundry detergent essence is the first revolutionary product which upgrades laundry detergent to laundry detergent essence and integrates the concept of “skin care essence” into laundry care product ,as if clothes are taken good care of by skin care essence. Consumers realize the difference of Liby laundry detergent essence from overall design of the experience hall. Moreover, Liby helps consumers experience high-end products for laundry care and lead overall upgrade of products and even the entire industry.
