The 3rd China Brand Day arrived in time on May 10. “2019 China Brand Day 5.10 Party” guided by the Xinhua News Agency, China International Trade Promotion Association, China Brand Building Promotion Commission and the Press Center of the State-owned Assets Supervision and Administration Commission of the State Council and sponsored by the National Brand Project Office of the Xinhua News Agency announced the result of “People’s Favourite Chinese Brand” activity. In the authoritative selection, Liby stood out of more than 800 brands and became the only laundry detergent brand to be voted as one of the “2019 People’s Favourite Chinese Brand” by Chinese consumers.

Since it was established in 1994, Liby has created brilliant achievements of “Quality of China” in the increasingly mature and intensely competitive industry.

Liby has been a leading brand of Chinese laundry care industry. Statistical data proves Liby generating a sale that leads the industry in the country for 10 consecutive years from 2009 to 2018 and a brand of laundry care winning the consumers’ preference in China from 2012 to 2017.

2018 Kantar Worldpanel Brand Footprint Report indicated that Liby ranked among top 10 Chinese bands winning the consumers’ preference as the only daily chemical brand.

Kantar Worldpanel research data shows that Liby is used in seven out of ten households in China , indicating that Liby is a veritable national brand.

Grasp future requirements

The reason why Liby became one of the brightest stars on China Brand Day and has been well received among Chinese consumers for 25 years is its unique competitiveness. For example, Liby sees the market trend ahead of peers.

With the living standard improving, clothing and home textiles become diversified and high-end targeted, “cleaning” can no longer satisfy consumer demand; while natural and green “washing” products become the industry trend.

Just as “harmless to hands” inspired consumer’s health consciousness towards cleaning products, Liby has been adhering to the concept of clothes washing and caring, combined advantages of laundry detergent and laundry soap using plant concentrate extraction technology and other technologies and developed natural liquid soap, which is a new product featuring easy cleaning, strong cleansing power, naturalness and mildness.

In World Economic and Environmental Conference and the 8th Carbon-Value Award Selection and Award Activity in 2018, Liby won two awards of World Economic and Environmental Conference and International Carbon-Value Award. Natural liquid soap was an officially recommended laundry care product.

The success of natural liquid soap is just an epitome of Liby’s product innovation.

Besides, Liby first launched industry-leading products such as soap wirh enzyme particle, laundry powder and laundry detergent with enzyme. Not only is Liby one of the first green manufacturing demonstration enterprises, but 38 of 58 household detergents in the first green design products are produced by Liby. “Concentration of washing powder” won Chinese Patent Excellence Award.

In 2014, Liby signed a strategic cooperation agreement with Danish company Novozymes, a world-leader in biotechnology, witnessed by HM Queen Margrethe II of Denmark., which improved consumer experience in the combination of cleaning and caring.

Persist in technological innovation

Quality product is backed by advanced technology. The reason why Liby could lead the industrial development with innovative products within 25 years is its large investment in technical R&D.

In March, 2019, in the 4th session of the 5th council of China National Light Industry Association and in the 7th session of the 9th council of All-China Handicraft General Cooperative, Liby, as a leading brand of laundry care industry, won the honor “Technical Research Center of Green Detergent Project of Chinese Light Industry” by virtue of world-class R&D ability.

Besides “Technical Research Center of Green Detergent Project of Chinese Light Industry”, Liby Group also has the only “Key Laboratory of Green Cleaning Products of Chinese Light Industry” and academician expert workstation, and 197 patents for invention, including 98 authorized patents for invention, beyond the total of those obtained by top 2-5 peers in China.

From the point of quality management, the laboratory of Liby was approved by the laboratory of China National Accreditation (CNAS) and 163 test items were approved;

From the point of standard establishment, Liby has organized or participated in the development of 28 national and industrial standards and remains at a leading level in the industry.

It can be seen that technical breakthroughs made by Liby demonstrate its world-class competitiveness. In the aspect of laundry care products, Liby has achieved a technical new high of the industry with brand advantages far beyond the average.

Build a Chinese business card

After 25 years of persistence and entrepreneurship, Liby is more than a laundry care brand but a practitioner and pioneer of quality life and even a trustworthy life companion for consumers, which can be verified by its leading position in China for a decade.

While competing with world famous brands, Liby becomes an internationally recognized business card of “Quality of China”, actively goes to the world and integrates the best global resources and partners, so as to offer better products and services to citizens and lay a solid foundation for sustainable development.

Since its establishment until it highlights China Brand Day and becomes the only brand of the laundry care industry ranking among “People’s Favourite Chinese Brand ”, Liby can be called a documentary which other nations should learn from. After 25 years of trials and hardships, Liby, the increasingly mature excellent brand, will continue to lead advance and upgrading of the daily chemical industry and create a better life for people.