Liby Won Awards of “2019 Chinese Brand Influence” and Led the Upgrading of the Laundry Care Industry
On May 19, the result releasing activity for the 6th Chinese Brand Influence Evaluation in 2019 was grandly held in Beijing. Liby stood out of more than 200 participants by virtue of its leading position and brand building creativity and was honorably titled as “2019 Top 100 Influential Chinese Brands” and “2019 Top 10 Influential Brands in China (Industry)”. President of Liby Group was rated as “2019 Top 10 Innovative Entrepreneurs of Influential Chinese Brands (Industry)”. The award number of Liby Group ranked first in the industry.
The activity was sponsored by People's Daily and China Enterprise News. Liu Xiaofeng, Vice Chairman of the 12th CPPCC, Li Zibin, former Director of the National Development and Reform Commission, Li Zhimin, former Deputy Director General of the State Bureau of Quality Technical Supervision, Yu Wu, Vice chairman of China Enterprise Confederation, attended the activity.
Liby maintained the leading position for a decade
Liby has been a leading brand of laundry care industry in China. Statistical data proves Liby generating a sale that leads the industry in the country for 10 consecutive years and winning the consumers’ preference in China in laundry care from 2012 to 2017.
Liby is a representative of the emerging Chinese national brands. In the beginning of the 1990s, foreign brands entered China and occupied the Chinese market first. However, Chinese brands headed by Liby surpassed foreign brands and won the favor of more citizens by high product quality and persistent scientific research innovation.
When interviewed by the brand channel subordinate to the National Development and Reform Commission, Wu Chen, CBO of Liby, shared the experience about brand building and development of Liby. Since it was established 25 years ago, facing the changing of consumer demand, Liby has been adhering to the concept of laundry care and constantly carried out technical R&D and product innovation. As a result, Liby is highly recognized by the market with a series of laundry care products from skin-friendly washing powder to natural and mild natural liquid soap.
Science and technology lead the industrial trend
Quality product is supported by advanced technology. The reason why Liby could lead the industrial development with innovative products within 25 years is its large investment in technical R&D. Up to now, Liby has obtained 197 patents for inventions, which is much better than the average of the industry. High-tech products account for 70% of new products developed by the Innovation and R&D Center every year. The key for the daily chemical industry to win in future is to depend on technological innovation to meet consumer demand.
Liby has been well received among Chinese consumers for 25 years through following market trend and constantly carrying out technological innovation. 2018 Kantar Worldpanel Brand Footprint Report indicated that Liby ranked among top 10 Chinese bands winning the consumers’ preference as the only daily chemical brand. Besides, Kantar Worldpanel research data shows that Liby is used in seven out of ten households in China , indicating that Liby is a veritable national brand.
After 25 years of accumulation, Liby is more than a laundry care brand but a practitioner and pioneer of quality life and even a trustworthy life companion for consumers, which can be verified by its leading position in China for a decade. In 2018 World Economic and Environmental Conference, Liby won International Carbon-Value Award and Liby natural liquid soap was an officially recommended laundry care product. The success of natural liquid soap is just an epitome of Liby's product innovation.
Liby has provided many innovative products, such as world's first soap with enzyme particles and China's first laundry detergent with enzyme, to Chinese consumers. Liby also lays emphasis on integrating global top scientific research forces. In 2014, Liby signed a strategic cooperation agreement with Novozymes Biotechnology Co., Ltd., a global leader of bio-enzyme products, which was honorably witnessed by HM Queen Margrethe II of Denmark.
Liby has been constantly carrying out technological innovation, adhering to the concept of laundry care and developing more innovative products in better consistent with market demand during transformation and upgrading. In the aspect of laundry care products, Liby has achieved a technical new high of the industry with brand advantages far beyond the average.
Three awards that Liby won in the result releasing activity for the 6th Chinese Brand Influence Evaluation in 2019 highly recognized its brand awareness. A century-old exploit begins with the present. As getting stronger day by day and improving comprehensively, Liby constantly strengthens brand building, tells stories of Chinese self-owned brands and continuously enhances their influence and awareness. CBO told that Liby will strive to develop into the most respectful and the most trustworthy brand of the Chinese daily chemical industry from the aspect of product, innovation and culture and with the most professional attitude.