Liby Laundry Detergent Essence Was First Launched in London, Hotly Discussed by Foreign Media
On June 27, Liby, a leading brand of Chinese laundry care industry, launched Liby laundry detergent essence, a brand new product, together with many international experts in London. Ambassador for British Royal Warranted and heritage brands Lady Penny Mountbatten , supermodel Lara Stone, VP perfumer of Givaudan Calice Becker and internationally famous textile and fabric dyes expert, legendary fashion print tutor from Central Saint Martins Natalie Gibson attended the opening ceremony on behalf of international experts. The launch event became the focus and was hotly discussed and reported by more than a hundred foreign media.
As the first Chinese brand of laundry care which launches new products in UK, Liby has strong brand strength. Since founded in 1994, Liby has made great achievements, which representing “Quality of China”. Data proves Liby is used in seven out of ten households in China, generating a sale that leads the industry in the country for 10 consecutive years.
Liby has always focused on technological innovation and constantly strengthened deep cooperation with world famous daily chemical enterprises. The laundry detergent essence integrates innovative technology and concept of many world-class material and technology companies such as Givaudan, Firmenich, Novozymes Biotechnology, Dow Chemical, BASF, Clariant and Nouryon. Besides outstanding product performance, Liby also cooperates with Pearl Fisher, a famous British design company, in package design, integrating artistry and practicability, which makes brand new Liby laundry detergent essence strong in product identity. Brand new Liby laundry detergent essence redefines laundry detergent, upgrades “laundry cleaning” to “laundry care”, turns laundry into a pleasant experience and upgrade detergent from “daily life supplies ” to “lifestyle”.
In the event, CBO of Liby, Wu Chen displayed the brand new laundry detergent essence to guests, he introduced: “Chinese consumers are facing lots of laundry problems, for example, stubborn stains are difficult to remove, a large dose of laundry detergent is used, laundry detergent is not good in fragrance, softener is needed after cleaning and the more clothes are cleaned the older they become……however, none of products in the market can satisfy consumer needs. Aware of it, Liby upgrades ordinary laundry detergent to laundry detergent essence, which greatly improves experience in laundry cleaning, care and fragrance and completely meet the needs of consumer.”
Liby laundry detergent essence, as a brand new updated product, contains 7 essences and adopts triple stain removal technology and quadruple fabric care technology. Professional automatic targeted stain removal technology can quickly lock stubborn stains, identify 0.002mm stains, prevent secondary precipitation of stain and increases the cleaning and whitening effect by 40%. Revolutionary innovative "combing technology" enabled ordered arrangement of fiber, makes clothes fluffy and soft and requires no softener. European patented fragrance locking technology integrates fragrance of flowers and fruits into microcapsule and holds fragrance up to 72h. Liby laundry detergent essence integrates stain removal, laundry care and fragrance locking and makes clothes cleaning enjoyable just like skin care.
Chief scientist of Liby Zhang Liping displayed outstanding performance of Liby laundry detergent essence in cleaning, softening and fragrance locking, which gave a deep impression to the guests. Lady Penny Mountbatten, an ambassador for British Royal Warranted and Heritage Brands, represents the graceful taste of British royal families.After experiencing Liby laundry detergent essence , she praised highly: “I am very stringent about the quality and care of clothes. It is imperative that laundry care products are of the highest quality as they have direct contact with our skin. A good laundry product should be multi purposed. It needs to have a softening property on top of its deep clean capability, and thereby meet my high standards. The new Liby Laundry Detergent Essence perfectly matches my requirements for a high quality laundry product. No additional softener is needed, and I am very satisfied with it.”
72h fragrance locking ability is a highlight of Liby laundry detergent essence. Calice Becker, a world-class flavorist and the founder of many famous perfume brands such as Dior, Versace and Armani, has succeeded in creating several perfumes like Dior J'adore. In the event, she appreciated Liby's pursuit of fragrance for integrating fragrance into life in a different way. “The new Liby detergent essence is more than a product, it's a new way of representing one's lifestyle through personal scent. From now on, the invisible scent becomes tangible. ”
Innovative combing technology of Liby laundry detergent essence is also recognized by foreign professionals. Natalie Gibson, a legendary fashion print tutor from Central Saint Martins and teacher of Alexander McQueen, John Galliano and Karajan who has a pivotal status in the fashion world, commented: “As an expert in textile and fabric dyes, I understand that different fabric materials require different levels of care. Liby Laundry Detergent Essence is composed of 7 essences, providing ultimate care to the fabric. As a result, clothes can continue to be soft, shiny and comfortable to wear after the wash. This really impresses my concepts on fabric care and I believe that Liby will bring more enjoyable surprises to consumers in the future.”
As a world-class fashion insider and a hot mom who taking good care of her children, British world-class supermodel Lara Stone also appreciated the product, saying: “The new Liby detergent essence can well protect my various clothes. It is very important for me that it is healthy for the skin and it is healthy for the whole family to use. Therefore I'm quite confident to choose it. ”
Once launched, Liby laundry detergent essence has attracted much attention from international experts and foreign media and has been hotly discussed and reported by more than a hundred famous foreign media such as The Times, The Daily Telegraph and The Guardian. The Times deeply reported the launch event in depth and highly praised scientific innovation ability of Liby.
The laundry detergent essence jointly launched by Liby and many international experts opens up a brand new era of laundry care. As the leading brand of laundry care, Liby has always taken consumer demand as the foundation of innovation and will constantly upgrade the laundry care industry and build a business card of Chinese brands in future.